Webmasters who own PBNs take part in covert activity. They have to conceal their network from prying eyes. As a result, they prevent bots from businesses like Ahrefs and Majestic from crawling their sites. That way, their clients competitors can`t see what they`re doing.
It`s all pretty clever, nevertheless the clients of the PBN owners put an awful lot of faith in their ability to cover their tracks. If, for reasons unknown, those tracks aren`t covered very well, then those PBNs may get discovered as well as their backlinks is going to be worthless. Keep in mind also that the way in which PBN owners block bots from crawling their website is actually by updating the robots.txt file. But there`s no written law that says any organization has to obey what`s inside the robots.txt file!
Even worse, bots can easily see what`s in the robots.txt file. If it seems like the website is blocking a lot of bots from crawling, that may in and also itself be considered a sign to Google that this site is shady. If Google does determine that this website is link-spam haven, then expect the backlinks on the site to become worthless.
Those who own PBNs aren`t running a charity. You`re going to have to pay for seo backlinks. Exactly how much are you going to pay? That will depend on the standing of the PBN owner and if you`ve got your hands on a promo code. In general, expect to spend several hundred bucks for approximately 1 to 5 backlinks. Each backlink will come from the different domain on the PBN.
In exchange for the cash, you`ll often get simply no evidence that this links you bought are live anywhere. Why? Remember, PBN owners hide their sites. So rather than getting a listing of pages with backlinks, you`ll just get a listing of domains which include your links with TF/CF info for each domain.
Another reason to use PBNs and buying backlinks: it`s often the case that they`re run by a single person that has very little spare time. As a result, the PBN webmaster creates content to suit your needs by just spinning existing content on the web. If you`re not familiar with the concept of spinning, it`s wherein some blackhat enthusiasts take content that`s already online and use software to paraphrase it. That`s how they avoid duplicate content penalties.
The problem is that spinning software isn`t anywhere near perfect. It`s often the case that spun content seems like something published by a child in Kindergarten. If Google detects poor grammar inside the article that links to your web site, you are able to bet it can devalue the web link. When that takes place, you won`t get anything for the money you spent.
Webmasters who host PBNs are also notorious for using shortform content. A backlink you buy will frequently end up in a post that merely has about 300-350 words. Quite simply, PBN owners just do enough to get you a small amount of link juice. That doesn`t look authentic, and it also probably isn`t going to fool Google for considerably longer. Take into account that you`ll rdvenf significantly better SEO benefits with longform content, which can be rarely offered when you purchase backlinks.
We`ve already touched on several methods Google can determine if you are buying backlinks. First, it can find out if the website is wanting to protect its tracks digitally. Second, it may pick up on the spun content.
There are many methods Google knows, though. For example, a number of your backlinks is probably not relevant. If you pay for a backlink online that handles pets and it also points to your site that`s all about auto repair, Google`s algorithm will observe that. The backlink won`t appear right.
Also, should you go cheap and purchase backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be sure that this folks at Google are monitoring the black hat sites to learn about people selling backlinks. Whenever you can find a vendor that`s selling backlinks, so can Google.