If you’ve followed us on Facebook at any point in time, there’s a high probability you’ve seen this strange word appear in your news feed. You may have no clue, however, about what this term means or how it relates to design. Originally a commercial printing company in the 1950s, Pantone didnt gain much recognition until 1963 once they introduced the worlds first color matching system, an entirely systemized and simplified structure of precise mixtures of numerous inks to use in process printing. This method is typically called the Pantone Matching System, or PMS. Lets take a brief look at the pros and cons of using Pantone Color Book.
Any company professional is knowledgeable about the term CMYK, which stands for the four common process colors (cyan, magenta, yellow, and black) found in most professional printing. Much like once you were a child mixing red and yellow finger paint to make orange, CMYK colors are produced by mixing different percentages of such four primary pigments. CMYK printing is both inexpensive and efficient, which makes it ideal for printing brochures, catalogs, or anything else with plenty of images. However, CMYK colors usually are not always consistent across jobs or printers, raising a very common question: Just how do i convey to my printing company the actual colors that ought to be within this project? Sure, you might send an image via email, but everyone knows that any color wont look the same in writing as it does on screen. Thats where Pantone is available in.
The PMS was created to work as a regular language for color identification and communication. Whenever you say towards the printer, I wish to print an orange 165C, you can be certain which he knows exactly what color you mean. Often referred to as spot colors, Pantone colors are precise and consistent, and they are often found in relationship to corporate identities, to be able to insure that the brand will not change from printer to printer. Each Pantone color can be referenced in a swatch book that contains specific numbers for each and every color, in addition to a CMYK breakdown that best represents that color.
Hopefully this sheds some light on which might have been a mysterious thing referred to as Pantone, and possibly our colors of each week will have more significance for you. Our minds have learned how objects need to look, and that we apply this information to everything we have seen.
Take white, for instance. Magazine pages, newspapers, and printer paper are all white, but if you lay them together, youll notice that the each white is really quite different. The newsprint will appear more yellow, and near the newspaper the printer paper will probably look even brighter than you originally thought. Thats because our eyes have a tendency to capture the brightest area of the scene, consider it white, and judge other colors relative to this bright-level.
Heres an excellent optical illusion from Beau Lotto that illustrates how our color memory can completely change the appearance of a color. The colours an object absorbs and reflects is determined by its material is it metal, plastic or fabric? and also the dyes or inks used to color it. Changing the material in the object or the formulation from the dyes and inks will alter the reflective values, and for that reason color we percieve.
Consider assembling headphones with parts that were manufactured in different plants. Having the same color on different materials can be difficult. Because the leather ear pads, foam head cushion and printed metal sides appear to match under factory lighting doesnt mean they are going to match underneath the stores fluorescent lights, outside in the sunshine, or perhaps in the new owners new family room.
However its extremely important for the consumer which they DO match. Can you require a bottle of vitamins if one half of them appear a shade lighter as opposed to others? Can you cook and eat pasta should you open the package and half eysabm it really is a lighter shade of brown? Most likely not.
In manufacturing, color matching is essential. Light booths permit us to place parts next to each other and change the illuminant so that we are able to see the way the colors look and whether they still match with no mind-tricking effects of surrounding colors.
The center squares on the top and front side in the cube look pretty different orange on the front, brown on the top, right? But if you mask the remainder of the squares, you will see the 2 are actually identical. Thats because our brain subconsciously factors inside the light source and mentally corrects the colour on the front of the cube as shadowed. Amazing isnt it?
Without having a point of reference, we each perceive color inside our own way. Different people pick up on different visual cues, which changes the way we interpret and perceive colors. This is really vital that you understand in industries where accurate color is crucial.